Emerging Media in 2015: Status Check Part 2

Earlier this week, we looked at 5 trends predicted for 2015’s Emerging Media landscape. Let’s take a look at the next 5 trends! 6. Segmentation- all customers were not created equal! While segmentation has been happening for years in traditional media (why do you think you see so many cereal and toy commercials on Cartoon Network?), the digital landscape lends itself to a whole new world … Continue reading Emerging Media in 2015: Status Check Part 2

Emerging Media in 2015: Status Check Part 1

2015 has been a busy year for marketers and it’s not even over yet! At the end of 2014, there were many predictions for 2015’s Emerging Media trends.  My favorite is this overview by the team over at Digital Saasquatch. Over this week, we will take a look at their top 10 trends. Have they actually panned out or are these trends a wash for 2015? Today, we … Continue reading Emerging Media in 2015: Status Check Part 1